Friday, February 27, 2009

Survey Reveals Double-Digit Increase in Food Gardening for 2009

Wow! This is very interesting data!

National Gardening Association poll finds more American households are starting food gardens to "grow their own groceries"

SOUTH BURLINGTON, Vt., Feb. 26 /PRNewswire/ -- Findings from the National Gardening Association's (NGA) new survey, The Impact of Home and Community Gardening in America, indicate food gardening in the United States is on the rise as 7 million more households plan to grow their own fruits, vegetables, herbs or berries in 2009, up 19 percent from 2008. This anticipated increase is nearly double the 10 percent growth in vegetable gardening activity from 2007 to 2008 as more food gardeners emerge this year.

More Americans are recognizing the benefits of growing their own produce, including improved quality, taste and cost savings. In 2008, gardeners spent a total of $2.5 billion to purchase seeds, plants, fertilizer, tools and other gardening supplies to grow their own food. According to NGA estimates, a well-maintained food garden yields a $500 average return per garden when considering a typical gardener's investment and the market price of produce.

The survey findings were announced yesterday at the 5th Annual Garden Writers Teleconference, co-sponsored by The Scotts Miracle-Gro Company and the Garden Writers Association, which discussed recent trends in Americans' gardening behaviors.

Key highlights from The Impact of Home and Community Gardening Survey include:

  • 43 million U.S. households plan to grow their own fruits, vegetables, herbs and berries in 2009, up 19 percent from 36 million households in 2008

  • 21 percent of households said they plan to start a food garden in 2009

  • 11 percent of households already active in food gardening plan to increase both the amount and variety of vegetables they will grow in 2009; 10 percent also said they will spend more time food gardening this year

"As in previous recessions, we've seen increased participation in and spending on food gardening as people look for ways to economize," explained Bruce Butterfield, research director for the NGA. "That said, these results suggest the interest in food gardening may continue to increase, even after the economy improves."

The economy is believed to be among the leading factors potentially driving Americans away from grocery stores and into their backyards to grow their own fruits and vegetables. However, when asked, only one in three respondents surveyed said they were motivated to grow their own food because of the recession.

Among the other reasons respondents gave as to why their households are growing their own food:

  • 58 percent said for better-tasting food

  • 54 percent said to save money on food bills

  • 51 percent said for better quality food

  • 48 percent said to grow food they know is safe

Monday, February 23, 2009

EVENT: Container Gardening Workshop

Upcoming GCG Event for JP Forum:

Tuesday, March 3rd
7:00pm to 9:00pm
First Chruch in Jamaica Plain
6 Eliot st, JP, MA

The first is our Urban Sustainability Series, this hands-on workshop will explore many options for growing your own food in the city. From container gardening to raised-beds, Gabriel Erde-Cohen of Green City Growers will share basic skills and tips to help you grow the most local food possible - directly from your front yard, porch, or windowsill!

We will explore:

Easy raised bed construction
Site selection for containers, pots and raised beds
Choosing between container gardens and raised-bed gardens
Deciding what plants to grow and where
Come with your questions about growing food in a container and/or small garden setting, and share your insights with fellow JP green-thumbs.

Come and check it out!

Wednesday, February 18, 2009

Market Research (Call to Action!)


So, for those of you in the Boston area (or elsewhere for that matter) that are interested in what Green City Growers is doing and would like to assist in our business development efforts, do we have the job for you! Seriously, some crazy & creative sustainable MBA students at the Bainbridge Graduate Institute in Seattle, WA (there's two members of the team here in the northeast) are working on an entrepreneurship project in tandem with Green City Growers. They've put together a short survey on people's food buying habits, perceptions about food, and even some info on yard-care. So, click here to take the survey, take a few minutes (5-10 to be exact) to let us know what you think. I am certain your insight will be very helpful as we ramp this business up heading into the spring of 2009. Oh, and at the end of the survey, you have the chance to stay connected as well as enter to win some tasty treats from Dancing Deer right here in Boston, MA

Oh, and look what Wegman's is up to with gardening & kids.

In case you missed it, here's the survey link again.